L.O.U.D. Record executive and entrepreneur Derrick D. Thomas-McKinney.

L.O.U.D. is an acronym for Live Out Ur Dreams. We use our influence on music to help bring attention to Suicide Awareness and Prevention through our partnership with The American Foundation for Suicide Prevention. ⠀
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Suicide is the second leading cause of death [for people] between the ages of 13 to 24, and that’s our exact targeted demo for new music, fashion, film, and any form of entertainment. In addition, I’m serving as a mentor to college and high school students and helping them to get the right start in the industry.